Norman Lear on the Importance of Network Patience

“If CBS, in the person of Bob Wood, hadn’t understood that a fresh entertainment menu was needed at CBS for success in the long term … if the network hadn’t dropped all the constraints of numbers-driven management just long enough for All in the Family to get in the door … if they hadn’t taken a leap of faith by ignoring the ‘hard’ numerical data of the research which said that America would not find Archie Bunker entertaining—the test results were the absolute lowest—they would have effectively squelched whatever innovation we were fortunate enough to bring to television comedy.”


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